What happens when you
Pass it Over?
I offer varied services with a positive, 'can do' attitude enabling me to support your business in many ways.
Below are a few examples of the sort of projects I work on, offering virtual support with virtually anything...
Agency
Affiliations
Proud to partner with agencies...
If you run a creative, digital or SEO agency and require professionally written content for your web, digital or print projects, then Pass it Over.
I work closely with multiple agencies providing copywriting and proofreading services to support their needs. Whether you require copy for an eye-catching advert, a script to support an animated video or content for a web project, I can help.
By working collaboratively with project/account managers, design and development teams and the client, I am able to submit suggestions for site maps and navigation, storyboards, straplines, written content and more.
Should the project be worthy of some PR, I can assist with the writing and distribution of press releases too, offering a 360degree service from the light-bulb moment to the launch.
Visit my testimonials page to read what one of the agencies I work with on a regular basis, Green Square in Colchester, had to say about partnering with Pass it Over...
Please do get in touch to discuss my freelance copywriting services in more detail.
Business
Awards
Business awards made better...
Business awards benefit your business in a multitude of ways. They go beyond providing kudos and recognition for your hard work and successes...
- They reaffirm your efforts and boost moral
- They help you assess what's working well and why
- They focus your attention for continuous improvement
- They set the tone for your company culture
- They show prospective clients and hires that you're a business that really cares
- They generate a multitude of great PR and marketing opportunities
But, if you've ever entered an industry, local or national award, you'll know that they're also incredibly time consuming.
That's where I come in...
I support businesses from a variety of sectors managing the awards application process and writing award entries that really tell and sell their stories.
Let me relieve you of the time-consuming administration associated with many awards, providing instead a slick, efficient and painless entry process from the initial interview to submission.
Get in touch and let's get your business the recognition it deserves.
Skincare
Specialism
More than skin deep...
Having worked with clients in all areas of the beauty, aesthetics and skincare sector since the launch of Pass it Over, this is an area where I have gained an in-depth understanding.
I have provided my services to skincare brands, distributors and clinics, enabling me to understand the importance of engaging, informative and technically accurate copy at every stage, from manufacture to retail.
Working with world-leading brands including DermaQuest, Lira Clinical, Sensilis and SkinKind MD, as well as impressive clinics such as EF MediSpa, The Beauty Studio Medispa, SkinSpirit and Mulberries Aesthetics & Beauty, I understand the requirements at every point in the supply chain, including what's required to capture the attention of discerning end users in today's competitive skincare sector.
Smoke and mirrors simply won't wash - with evolving and highly advanced technology, treatments and ingredients, the skincare sector has become far more scientific and complex. Communicating what makes one brand or product stand out from the crowd is critical, ensuring copy is comprehensive yet catchy, and speaks to the right demographic.
If you operate within the beauty or skincare sector and would like discuss how to inject some excitement into your messaging, get in touch.
Fit to Write about Health & Fitness
Here's something you may not know...
As well as a freelance copywriter and self-confessed admin geek, I'm also a qualified Personal Trainer with a passion for all things health and fitness.
That means I love nothing more than any opportunity to write about exercise, nutrition and wellbeing.
With qualifications in circuit training and boxing, plus a regular runner and Metafit addict, I'm always excited to write about anything in this arena.
Knowing first hand how food and fitness can impact a person's life provides me with great insights to wax lyrical on this topic.
So, if you're a PT like me but struggling to find the words to sell yourself, a gym owner looking to promote your premises, a fitness instructor with classes to fill or your business's written content simply requires an understanding of health and fitness, reach out to Pass it Over.
Let me strengthen your marketing and speed up your conversion rate, and you won't even need to break into a sweat!
Lost for
Words?
Getting tongue tied or lost of words?...
I get it... Ironically writing my own website and blogs is the hardest thing for me, despite me knowing the subject matter inside out.
We all get lost for words when it comes to explaining our products or services clearly and concisely, or selling what we offer with conviction and clout.
It's very typically British to be modest and understated, yet your business needs you to be bold and boastful.
Sometimes it's just easier when someone else pieces the words together, and that's where I come in...
The process usually starts with a meeting or interview so I can get to grips with your business, your sector, your competitors and your vision. I then set to work drafting some initial taster copy for your project. Once I've received your feedback on the tone and terminology, I can produce professionally written content for any web, digital or print space.
Don't be tongue tied - let's talk!
Video & Voiceover
Scripts
Writing the right words for your video...
If you're not using video as part of your marketing strategy, then you should be! Especially when outsourcing the script can make the whole process so simple!
Did you know?...
- 95% of marketers say video is an important part of their marketing strategy*
- 78% of brands want to increase their video output*
- 91% of people have watched an explainer video to learn more about a product*
I work in conjunction with creative agencies and clients to compose video scripts to sell products, services and events.
If you don't want to be in front of the camera, there are plenty of other options. From video narration to animated storyboards. And if you don't like the sound of your own voice, then why not consider a voice over artist?
Get in touch - it's time to take action!
*https://www.dash.app/blog/video-marketing-statistics
Virtual
Support
Pass it Over to a safe pair of hands...
Running your own business isn't usually plain sailing and I'm sure you've found yourself riding the waves of the highs and lows of business ownership.
- Ever wish you had a few extra hours in the day?
- Or another pair of hands?
Well - you do. You just need to Pass it Over.
I offer a safe and reliable solution to pass a variety of administrative, marketing or time-consuming tasks to.
Having worked in busy office environments since before the turn of the century, I have the skills and understanding to support you and your business.
Don't sink - simply Pass it Over. Read my testimonials to understand how I support other busy business owners such as Michelle at Ellacott Morris who has utilised the full range of my services since 2020.
Get in touch and let's discuss exactly how I can help.
Caring about the
Written Word
Sharing about caring? Pass it Over...
Clients can be like buses, they often seem to all come along at once. That was certainly how it felt when a raft of companies in the care sector got in touch requiring copywriting for various web and print projects.
Working with multiple businesses in the same sector, ensuring there isn't ever a conflict of interest, provides additional knowledge and understanding of the sector's specific requirements.
Supporting businesses in the niche care sector required an approach that was not only informative, but compassionate and understanding too.
Selecting a care home or care provider for yourself or a loved one can be overwhelming, so communicating which facilities and services are offered as well as the options available for later-life care is critical.
Own a business in the care sector and need support? Pass it Over...
Set the
Tone
Has your business set the right tone?
Setting the right tone of voice for your company's communication is key. It's not only vital to set the right tone, but it's important that you use that tone in all communication, reflecting a company culture that is consistent and on brand.
The written word is as important as your visual assets and its power to impact people's perception of your business should not be underestimated.
Using the wrong language or terminology, writing too much or too little, not understanding your audience or customer demographic and a whole host of other factors should be considered when writing about your products and services.
So, if you've never considered your business's tone of voice, then now's the time to set the tone!
Contact Pass it Over and let me help you choose the tone of voice that serves your company across all methods of communication.
Is AI really
the answer?
How authentic are you?
Steven Bartlett, entrepreneur and legendary podcast host recently wrote on his Facebook account...
"Is ChatGPT making everyone feel really inauthentic???
Am I speaking to you... or your AI?
Old emails: “hi mate, quick one…”
New emails: “Greetings Steven, I trust this email finds you well as we forge ahead…”
Same sender, totally different planet.
When I can’t hear your real voice, my brain files the message under ‘Probably Auto‑Generated’.
So if AI improves your grammar but destroys your authenticity, you’re better off without it."
I have to say that I am in the Steve Barlett camp when it comes to AI.
He went on to say...
"Save AI for spell‑check... And when the message matters.... the pitch, the apology, the love note....spend the extra energy, and speak for yourself!"
One of my clients refers to me as his Ghostwriter rather than is Copywriter.
Not a fan of AI? Want your voice to be heard? Then Pass it Over.
Self-Build Websites Made Easy
Suited to some...
If, like me, you need a web presence but don't have the budget for a professionally designed and built website, then a self-build package is well worth considering.
The majority of my work comes from referrals so my website needs to be informative, professional and up to date, but it doesn't warrant a huge amount of investment.
Self-build websites have evolved so much in recent years - they're no longer clunky and hard to fathom.
I chose to create my self-build site with Ionos, as I already host with them and when I did some research regarding the type of site I needed for my business, their self-build package was ranked 2nd amongst the likes of Wix, SquareSpace, GoDaddy and others.
I found the process of building this site cost-effective, fast, easy and enjoyable! So, if you're looking to create a basic self-build website for your online presence, and want to Pass it Over, get in touch!
I can manage the project from concept to completion, providing professionally written web copy as part of the process.
Pass it Over and get online!
Get S***
Done
Let me help you Get S*** Done!
One of my favourite sayings - GSD!
If you're guilty of procrastinating, over-deliberating or simply being unproductive when it comes to certain tasks, Pass it Over and GSD.
When your head is filled with a million things to do, many of which, as a business owner must be completed by you - then passing over the administrative backlog or time-consuming aspects of your business that weight you down, enables you to GSD.
Clear some head space and desk space by passing it over. I can assist with a variety of projects, from laborious administrative tasks that you've been putting off, to kick starting a project that needs some time, skills and energy you might not have at your disposal.
Outsourcing is a cost-efficient way to access skills that you don't have the need to recruit, but do need from time to time.
Take a moment to look down your 'to do' list or go through your inbox and see what you could pass over to a safe pair of hands.
With over 30 years' experience in business administration and marketing, I'm able to assist with with a lot of the things that are holding you back from focusing on the growth and development of your company.
Pass it Over and see how it feels...
A bit more
about Me
I'm the Pass behind Pass it Over...
Starting my career at age 17 as an office junior, I found that the varied workload and often busy, fast-paced environment were the aspects of work life that I relished. I enjoyed supporting others and getting my teeth stuck into projects. I also found a passion for process efficiency, always keen to streamline or improve procedures and enhance quality or standards.
Prior to becoming self-employed I worked for a very entrepreneurial lady across all three of her very diverse businesses. I worked for her for 12 years, starting in a sales admin position and working my way up to marketing director. This was a steep learning curve, surrounded by some exceptional people from whom I gained a great deal of knowledge.
After having my second child in 2012, I chose not to return to employment. So, when a friend asked me if I could write her company newsletter while I was on maternity leave, the idea of offering virtual support to others using the skills I'd obtained seemed liked something I should pursue.
13 years later at the time of writing and I'm proud to say that Pass it Over has supported over 100 businesses, of all shapes and sizes, spanning a selection of sectors in the UK, France and the USA. Many of my clients from the early years remain with me today.
I continue to thrive on my varied workload and supporting the success of others.
Do you need to Pass it Over?
Arrange a meeting...
Like what you've read so far? Then let's get a date in the diary to discuss your requirements in more detail...
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